3 Ways XEO is Making Audience Engagement Interactive
Versus Systems’ XEO platform makes sports-watching feel real. It brings fans into the action. This is why teams from the Pittsburgh Penguins to the Mexican National Football Team are turning to Versus to power their fan engagement.
The XEO platform offers a wide range of features sports fans can use to interact directly with their favorite teams and players. Users can earn prizes, play games, answer trivia, view promotional content, share their instantaneous reactions, and more. Three of XEO’s popular features are the Social Wall, Predictive Gaming, and Turbo Trivia.
The Social Wall Makes Spectating a Group Experience
XEO’s Social Wall feature allows teams to indulge their fans’ desire for the limelight. Spectators in the stadium can look up on the big screen and see their own photos and videos. Fans at home get to see their interactions and reactions scroll across XEO’s Social Wall on their digital devices.
The Social Wall is an opportunity for teams to feature social interactions for selected hashtags, as well as photos sent in by fans using exclusive photo filters. At a team’s request, fans can also submit pictures not available on social media. The Social Wall will display a mixture of both siloed images and videos, and ones posted to social media. Every team’s wall will be different.
For the fifth year in a row, the University of Georgia Bulldogs are relying on Versus to customize their stadium video boards. By curating content from the Sanford Stadium audience, the UGAA keeps their crowd engaged. Students, alumni, and their families will get a chance to have their pictures in the spotlight.
The Mexican National Team is also working with Versus this year for their ongoing #MEXTOUR. Their website displays Social Wall photos from throughout this year’s tour. Mexico fans not only get a chance to get on the big screen, they get to have their photos featured on the MEXTOUR home page.
Predictive Gaming Brings an Element of Chance
XEO’s Predictive Gaming Platform is a bit like sports betting, except that fans don’t actually gamble anything. Instead, they compete to earn points – points that count towards real-world prizes – by guessing game outcomes ahead of time. In other words, they get the excitement of betting, along with the potential for reward, without the downside of having to risk any money.
Earlier this year, at the 2021 MLS All-Star Skills Challenge, soccer fans got the chance to participate in a Fan Poll (along with other XEO features), by scanning a QR code to pull up the XEO platform on their devices. The QR code makes it easy for anyone with a mobile phone to access the platform Fans in Banc of California Stadium got to play. And fans at home got to play. Versus makes it easy for teams to bring Predictive Gaming, and other features, to their fans.
This coming December, Versus’ XEO Platform will power the 2021 Military Bowl. In the days leading up to the game, fans across the United States will have the opportunity to participate in trivia and earn prizes from popular sponsors. The Military Bowl app and Military Bowl social channels will promote the platform so that as many fans as possible get a chance to earn rewards from well-known brands. One of the best times to deploy Predictive Gaming is in the run up to the sporting event itself.
Turbo Trivia – Supercharging Fan Engagement
Turbo Trivia sets up rapid-fire questions on users’ devices to give them another way to earn prizes. Fast. The goal is to answer questions as quickly as possible. Users earn points – points that turn into real prizes – both for answering questions quickly and for answering questions correctly. Fast answers earn fast prizes. XEO’s online leaderboard displays rankings with the top players and their scores – in real time.
Turbo Trivia takes advantage of platform users’ natural competitiveness, as well as their desire for instantaneous gratification. It introduces another element of gamification: speed. Fans used to playing video games will quickly take to Turbo Trivia.
Versus recently deployed the Turbo Trivia feature during the October 10th game between the Los Angeles Chargers and the Cleveland Browns. But football fans that day didn’t just have access to one feature. XEO’s engagement features are designed to be used together.
The Full Package
None of these XEO features operate alone. Instead, teams can deploy the full package: Social Wall, Predictive Gaming, Turbo Trivia, and much more. Together, these features work to create the most interactive sports-watching experience ever.
Games, trivia, and even the platform itself can all be customized for each game. Which means every team can create something a little different. By customizing, individualizing, and particularizing, teams can offer their fans a unique experience.
Every feature is a new opportunity to innovate. There are different ways to do the Social Wall. Different ways to combine the multiple tools that XEO offers. Different types of questions to ask.
If Predictive Gaming is successful, teams can expand it by asking fans to guess the outcomes of individual plays. This gives attentive fans chances to win throughout the game.
By constantly testing how fans react to each of the features, teams can improve their Social Wall, their Turbo Trivia, and their use of the XEO platform. Each game is an occasion to improve the fan, with more content, more action, and more interaction.
The best way to use XEO is to deploy multiple features simultaneously. In combination, Turbo Trivia, Predictive Gaming, and the Social Wall can drive a new level of fan excitement. By offering fans more interaction and better engagement, the XEO platform creates memories and lifetime relationships between teams and the people who love to watch them.
