Lynda Greenberg
April 28, 2022
The Evolution of Fandom: How XEO Makes Experiences More Fun Through Interaction
April 12, 2022
Psychologists have long known that the human brain is hardwired to respond to rewards. Why else would athletes train for hours a day for years, awaiting […]
March 24, 2022
If you’re a brand sponsoring an athlete, or if you represent a team, or if you represent a stadium or a concert venue, what tools do […]
March 9, 2022
Believe it or not, we’re already almost a quarter of the way through 2022. Already, it’s been an exciting year for the world of sports, with […]
February 23, 2022
With January behind us, it’s a good time to take one last look back at 2021, to remember some of our favorite moments in sports, and […]
February 15, 2022
The 56th Super Bowl is coming up here on February 13th. Naturally, it’s got millions of football lovers excited, especially fans of the Los Angeles Rams […]
December 7, 2021
020 has been called “the year of the casual gamer,” because, during the pandemic shutdowns, millions of people who normally never played video games flocked to low-stakes games like Animal Crossing: New Horizons and Among Us.
November 23, 2021
With live events returning, here’s what fans can expect beyond COVID protocols.
November 16, 2021
Last month, Reddit introduced a new feature called “Predictions,” based on the old feature “Reddit Polls.” Predictions is a new posting format that allows a moderator […]
November 1, 2021
s Social Wall feature allows teams to indulge their fans’ desire for the limelight.
October 5, 2021
September 21, 2021
From Predictions to Fan Photo Filters, Second Screen Drives Fan Engagement