Versus Systems Community Blog

Lynda Greenberg

April 28, 2022

The Evolution of Fandom: How XEO Makes Experiences More Fun Through Interaction

The Evolution of Fandom: How XEO Makes Experiences More Fun Through Interaction
April 12, 2022

Play the game within the game: How rewards and prizing can take brands to the next level

Psychologists have long known that the human brain is hardwired to respond to rewards. Why else would athletes train for hours a day for years, awaiting […]
March 24, 2022

What should be in every brand’s engagement toolbox

If you’re a brand sponsoring an athlete, or if you represent a team, or if you represent a stadium or a concert venue, what tools do […]
March 9, 2022

What sports fans can look forward to this year

Believe it or not, we’re already almost a quarter of the way through 2022. Already, it’s been an exciting year for the world of sports, with […]
February 23, 2022

A look back at the biggest events and most unique fan experiences in 2021

With January behind us, it’s a good time to take one last look back at 2021, to remember some of our favorite moments in sports, and […]
February 15, 2022

Super Bowl LVI: How Brands Can Keep Audiences Engaged

The 56th Super Bowl is coming up here on February 13th. Naturally, it’s got millions of football lovers excited, especially fans of the Los Angeles Rams […]
December 7, 2021

Casual gaming meets live sports: A better user experience

020 has been called “the year of the casual gamer,” because, during the pandemic shutdowns, millions of people who normally never played video games flocked to low-stakes games like Animal Crossing: New Horizons and Among Us. 
November 23, 2021

With live events returning, here’s what fans can expect beyond COVID protocols.

With live events returning, here’s what fans can expect beyond COVID protocols.
November 16, 2021

The Meteoric Rise of Live Sports Predictor Apps

Last month, Reddit introduced a new feature called “Predictions,” based on the old feature “Reddit Polls.” Predictions is a new posting format that allows a moderator […]
November 1, 2021

3 Ways XEO is Making Audience Engagement Interactive

s Social Wall feature allows teams to indulge their fans’ desire for the limelight.
October 5, 2021

XEO: Leveraging Active Audience Participation

The second-screen revolution is transforming sports.
September 21, 2021

From Predictions to Fan Photo Filters, Second Screen Drives Fan Engagement

From Predictions to Fan Photo Filters, Second Screen Drives Fan Engagement