Choice, interactivity, achievement, and rewarded-action are the keys to making any activity more engaging. You’re more likely to enjoy something that you’ve chosen versus something that […]
With more than half the U.S. population fully vaccinated, life is beginning to return to normal. Restrictions are lifting. The country is opening back up. And […]
For the last 10 years, sports fans have experimented with using their smartphones to improve the sports-watching experience. Smartphones give us access to all the stats […]
Digital innovations have changed the way fans interact with their favorite teams. These innovations also offer advertisers and sponsors new ways of reaching those fans. Mobile […]