XEO – Versus Systems

The XEO Engagement Platform lets you customize your event within your event

We work with teams of all kinds – the Olympics, FIFA World Cup, the Super Bowl, NFL, MLB, NBA, NHL, NCAA,  even top gaming companies – to create second-screen experiences that foster unprecedented fan engagement.

Our interactive experiences have been used at over 8,000 sporting & live events worldwide, reaching over 1 million fans per week.

Trusted by The World's Leading Sports & Entertainment Brands.


Games provide audiences with the ability to play, compete, and win prizes while providing compelling sponsorship and ad opportunities.

Viewing from your PHONE?
Click here to play

Viewing from a DESKTOP?
SNAP the QR code below with your phone to start playing

Xcite-XEO Arcade

XEO Delivered for
the Pittsburg Penguins


Minutes of engagement per fan


Sellable ad impressions

During the Canelo Fight XEO Delivered for Crush


Minutes of engagement per fan


Transaction rate on PPV codes and 2L Crush offer

  • In our internal conversations, this is exactly what we’ve been talking about needing…but you guys even took it a step further.

    Jack Holmgren

    Director of Fan Engagement & Game Presentation

  • My wheels are turning, thinking of all the uses for this…

    Lindsey Gullet

    Director Event Presentation

  • If every team doesn’t pick up this product then I don’t know what’s wrong with them.

    Brooklyn Boyars

    Senior Director of Game and Event Presentation, Production, Entertainment, & Operations

Features and Functionality

Easily develop fun and interactive mobile experiences. Schedule audience engagements on a timeline alongside your event, or deploy one of our white-label games or interactions in real-time.

Fully customize all branded elements of your in-game environment. Deploy custom messaging and develop a personalized look and feel.

Users can pick and choose prizes to play for based on their preferences. We’ll take care of the backend integration and digital distribution.

Your XEO experience is served in a personalized instance over mobile-web. No need to download an app, everyone in your venue or at home has instant access to your programming.

XEO Games and Interactions

  • Bingo
  • Turbo Trivia
  • Filter Fan Cam
  • QB Toss
  • Predictive Game Play
  • Scratch and Win
  • Skee Ball
  • Basketball Swish
  • Match Game
  • Pick 6
  • Crowd Polling
  • Shuffle
  • Field Goal Frenzy
  • Free Kick
  • Hockey Shootout
  • Tug of War

Everyone is Invited

Display social interactions for various hashtags and all major social sites on the mainboard and each users’ device.

Real-time scoring and a dynamic leaderboard allows you to create custom competitions among your fans

The XEO chat feature builds community by allowing users to interact with one another during and around events or programming.

Flashpoint coordinates user phones’ flashlights, vibrate features, and screens to sync with canned video, halftime shows, or even broadcast events.

XEO | interactive audience engagement.

Valuable Insights

Non-invasively reach an opted in audience and collect valuable first party data.

The XEO Action Board reduces raw data to information that can be acted on during your event. Deploy interactions based on fan reactions in real-time and understand event impact.

Serve unique custom experiences to different segments of your audience in-stadium or at home based on user interests, favorite team, and more

Manage push notifications to keep players engaged, share important programming information, and distribute prizing and rewards.

Interested in Learning More?